What is EA

Electronic Arts is a video game distribution corporation. This organization was founded in May 1982 by Trip Hawkins. She was basically just a game reporter. But after that, Electronic Arts became antecedent organizations in the gaming industry, which differed from others in that it popularized people who are working specifically on the creation of these contests – inventors and programmers.

Already in the late 1980s, this association commenced to actively develop support for console games, and by the early 2000s, Electronic Arts had established the earliest enormous reporters on the earth, and ranked among them the third place of dignity.

The most outstanding goods of this company are sports competitions, as well as games that were established on well-known movie licenses, and more competitions from longer series – Need for Speed, FIFA, Medal of Honor, The Sims, Battlefield, Burnout and the Command & Conquer series . They are also dealers of the Rock Band orders.

Electronic Arts is headquartered in Redwood City, California, USA.

What does this company do

This company has built its business around popular licensing franchises and has successfully reorganized over the past 5 years thanks to improved product quality and a breakthrough in the digital distribution sector. EA owns exclusive rights to the NFL and FIFA brands, as well as the exclusive opportunity to produce games under the Star Wars saga brand. The presence of such property practically provides “electronics” with a certain basic level of sales, reduces the level of risk and costs associated with the production of new IP. Acquisition of license rights is not a cheap pleasure, but at least in the case of sports simulators it opens up the possibility of annual release. As a rule, new iterations of franchises have on board only new lists of athletes, statistics and new game modes. Production of such projects is cheaper than other titles, which bring a commensurate income. This allows “electronics” to overtake the main competitors in terms of net profit. However, this does not mean that Electronic Arts does not invest in the creation of new titles. At the moment, their studio Bioware is developing a promising Anthem. This game may well be the beginning of a powerful popular series. The portfolio of EA and there are powerful own franchises like Battlefield, The Sims or Need for Speed.

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